Would Akshay Kumar’s Khel Khel Mein Have Been a Box Office Winner If It Didn’t Clash with Stree 2?

Film business experts weigh in on the impact of the box office clash between Khel Khel Mein and Stree 2 on their performance.

The Stree 2 Factor

Stree 2, the horror-comedy sequel starring Rajkummar Rao and Shraddha Kapoor, has proven to be a massive force at the box office. The film has taken a commanding lead over its competitors, including Akshay Kumar’s Khel Khel Mein and John Abraham’s Vedaa.

Khel Khel Mein’s Performance

Khel Khel Mein, despite garnering positive reviews, struggled to match the collections of Stree 2. The film saw a significant drop on its second day, managing only Rs 1.9 crore compared to Stree 2’s Rs 30 crore. The total collection of Khel Khel Mein stands at Rs 6.95 crore, a far cry from the Rs 150 crore mark Stree 2 is expected to surpass.

Impact of the Clash

Industry insiders and trade analysts believe that the avoidance of a clash could have led to better box office numbers for Khel Khel Mein and Vedaa. With Stree 2 dominating over 4000 screens due to its massive demand, the other two films were left fighting for a limited number of screens.

As Girish Wankhede noted, “Stree 2 stood a clear cut winner owing to its fabulous franchise strength, amazing music score with brilliant Bhojpuri add-on number by Pawan Singh, superlative marketing and promotional campaigns and upholding the newfound love of horror comedy genre by our masses. Vedaa stood second with Rs 6.52 crore which was released in Telugu and Tamil also along with Hindi and then came Khel Khel Mein with paltry Rs 5 crore on its opening day.”

The Role of Marketing and Word-of-Mouth

One crucial factor contributing to the disparity in collections is the marketing strategy employed by the producers. Stree 2 focused on its character arcs, humour, and its primary genre of horror comedy, while Khel Khel Mein and Vedaa relied more on the star power of their leads. The word-of-mouth buzz surrounding Stree 2 has also been significantly stronger. The film’s surprise cameos, including Akshay Kumar’s appearance, have added to its appeal, making it a clear choice for audiences.

Comparing Past Performances

This is not the first time Akshay Kumar and John Abraham have faced off on August 15. Their previous clashes include ‘Gold’ vs. ‘Satyameva Jayate’ and ‘Mission Mangal’ vs. ‘Batla House.’

Conclusion

In conclusion, the box office clash between Stree 2, Khel Khel Mein, and Vedaa has significantly impacted the performance of the latter two films. Industry experts agree that avoidance of the clash could have led to better box office numbers for Khel Khel Mein and Vedaa. Stree 2’s dominance can be attributed to its strong franchise, marketing, and word-of-mouth, making it a clear winner in this box office battle.

Credits:
Times of India – “Stree 2 review and box office collection LIVE Updates: Shraddha Kapoor and Rajkummar Rao starrer is a hit”
Times of India – “Khel Khel Mein box office collection day 2: The Akshay Kumar starrer sees a major drop post-Independence Day on first Friday”
Times of India – “Stree 2 dominates box office, leaving Khel Khel Mein and Vedaa far behind, trade experts exclusive”

Image Credits: Times of India – “Would Akshay Kumar’s Khel Khel Mein have been a box office winner if it didn’t clash with Stree 2, trade experts react exclusive.”

Table of Contents

• The Stree 2 Factor
• Khel Khel Mein’s Performance
• Impact of the Clash
• The Role of Marketing and Word-of-Mouth
• Comparing Past Performances
• Conclusion

Frequently Asked Questions (FAQs)

Q: What was the opening collection of Stree 2?

A: Stree 2 managed to collect Rs 30 crore on its opening day.

Q: How did Khel Khel Mein perform on its second day?

A: Khel Khel Mein saw a significant drop on its second day, managing only Rs 1.9 crore.

Q: Could Khel Khel Mein have succeeded without a box office clash?

A: Many industry experts believe that Khel Khel Mein and Vedaa could have seen better box office numbers if there had been no clash with Stree 2.

Q: What contributed to Stree 2’s success?

A: Stree 2’s success can be attributed to its strong franchise, amazing music score, superlative marketing campaigns, and strong word-of-mouth buzz.

Q: Has Akshay Kumar faced box office clashes before?

A: Yes, Akshay Kumar has faced off against John Abraham on multiple occasions, including ‘Gold’ vs. ‘Satyameva Jayate’ and ‘Mission Mangal’ vs. ‘Batla House.’